Company News, Marketing News

Global Prestige Skincare Brand SK-II Launches ‘The Secret Key’ Campaign

The naturally derived skincare ingredient is crafted from a proprietary yeast fermentation process and nicknamed ‘Miracle Water’ for its effect.

Author Image

By: Lianna Albrizio

Associate Editor

Global prestige skincare brand SK-II is providing the keys to unlock the untold stories of well-known Pitera lovers' transformational journey to Crystal Clear Skin in a new campaign, “The Secret Key.”   At the heart of SK-II, Pitera is a naturally derived skincare ingredient crafted from a proprietary yeast fermentation process that is exclusive to SK-II. Pitera Essence is SK-II's signature and most awarded best-seller globally. Containing over 90% Pitera, it is nicknamed...

Continue reading this story and get 24/7 access to Happi for FREE


Already a subscriber? Sign in

Keep Up With Our Content. Subscribe To Happi Newsletters